One direction this is us

Story of their Life: The rise and fall of One Direction
As a One Direction hiatus looms on the horizon, we chart the highs and lows of the X Factor's most successful creation


5. one direction visit Sesame Street

When they weren’t wooing girls – and, perhaps, boys - with lyrics like “I’m joining up the dots with the freckles on your cheeks” and “Should I put coffee and granola on a tray in bed, and wake you up with all the words that I still haven’t said?” (granola? You’re worth millions of pounds and you’re offering granola?), the whole music career thing was going quite well. Less than two years after forming, 1D were an international success story and one of the only British boy bands in history to truly crack America, with Billboard naming them 2012’s Top New Artist.

In 2014, the Sunday Times Rich List calculated their combined wealth to be over £70 million. And they weren’t just raking it in from albums, tours and merchandise – they were also making some canny investments, including a hefty stake in Australian boy band 5 Seconds Of Summer (that’s “pop punk group” if you ask them, but they happen to be reasonably handsome and male).

So, why were One Direction throwing money at rivals? Naturally, rumours started brewing that they were getting fed up with their own pop endeavours and were investing in the future…

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